TEXAS SOUTHERN UNIVERSITY NATIONAL ALUMNI ASSOCIATION “BRING IT” CAMPAIGN- $5,000
Benefits will include:
Social media (all demonstrate daily growth) – Facebook outreach to 60K+ https://www.facebook.com/tomjoynerfoundation – Twitter Impact – 6K+ https://twitter.com/TomJoynerFound – Traffic to TomJoynerFoundation.org- since 2014, an average of 19k+ visitors per month
a. Inclusion in September 2014 Tom Joyner Foundation monthly e-newsletter article sent to approximately 15K contacts
b. Photograph with TSU NAA President Julia Askew-Mills and additional TSU VIPS during the national alumni convention luncheon on Friday, August 1, 2014. Notable alumni such as Michael Strahan are also welcome to be a part of the photograph. The photograph is a component of the mock check presentation. (A mock check will be provided if the donation is received by July 24, 2014. After July 24, it is the responsibility of the individual chapter to provide its own mock check).
c. On-air announcement from chapter representative(s) of donation on Tom Joyner Morning Show reaching nearly 8 million listeners per week
d. Posting of pre-recorded message on www.tomjoynerfoundation.org
e. Emailed link to interview to alumni and other social/civic/professional contacts across America
f. Follow-up social media and web post- Scholarship Awards and recipients per donation
g. Announcements/releases
h. Web postings, social media emphasis, emails about winners and pre-recorded messages (from the scholarship recipients for web posting and social media use) 30-45 seconds, aired once.
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