Marvel’s latest superhero juggernaut “Black Panther” will have a historic opening weekend, with some experts predicting $300 million in global box office receipts accompanying the historic moment in black cinema solidarity.
To put that in perspective, HBCUs collectively received $316 million in private gifts and grants in 2015-16, which was up more than $50 million from the previous year.
“Black Panther’s”‘ success is not by happenstance. Marvel secured top talent in directing and acting to deliver a solid movie product. Then they backed up what they knew was a good idea and a well-produced final product with overwhelming grassroots and high-level marketing executions.
Read more of this story from our friends at HBCU Digest.