Updated: 4/21/2014 4:43 PM CST BY TOM JOYNER FOUNDATION
For Immediate Release
April 21, 2014
Charlene D. Slaughter
Wendy Jeffcoat Crider
Claflin University achieves record 52.2 percent alumni giving rate
Claflin University alumni giving percentage increased nearly 10 percentage points in 2013, from 43 percent to 52.2 percent. The percentage places Claflin’s alumni giving rate among the best in the nation.
“We have always been proud of the support we receive from our alumni,” said Rev. Whittaker V. Middleton, vice president for Institutional Advancement at Claflin. “A few years ago, we started the 1st to 50 Campaign to become the first historically black college or university to reach a 50 percent alumni giving rate. We have received an overwhelming response, and can now say we are the First to 52.2.”
The journey to 52.2 percent was a strategic one,Middleton said, that involved strengthening existing initiatives, embarking on new ones, embracing new technology, collaborating with the alumni association, involving communications and marketing staff, and solid leadership.
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